About Us
At OdjoAI, we believe startups and small businesses deserve the same tools that big companies have had for decades. Our mission is simple: turn cold leads into real work using AI-powered outreach, smart contact scraping, and seamless CRM tools - without all the fluff.
The Faces Behind OdjoAI
Click on a photo to learn more about our founders.
Samer Ullah
Founder & CEO
Samer is a self-taught programmer and photographer and a graduate of LSE & Wharton. Having worked in AI sales, he realised that large sales teams have access to tools that SMEs simply don't. With this - he realised that there was a gap in the market for a tool that could help startups and small businesses succeed.
Umayair Ullah
Co-Founder & COO
Umayair is a medical doctor and self-taught designer. Before Medical School, he was selling posters and menus to local restaurants. He struggled to find more work despite his skills, so he decided to build a tool that could help him and others like him.
Principles That Guide Us
These values aren't just words on a page—they're the foundation of how we build, collaborate, and serve.
Striving to Always Do Better
We treat every interaction as a learning opportunity. We listen to every user, adapt quickly, and constantly refine. Our best features come from our best customers.
Transparency in Everything
We believe trust is built through honesty. That's why we're open about our roadmap, our wins, and even our mistakes. Before we make changes, we consult our OdjoAI family.
Pace Trumps All
Execution beats ideas. OdjoAI went from concept to demo in four weeks—and we've never looked back. We believe in building fast, learning faster, and staying nimble.
Humble Curiosity
We don't assume we have all the answers. We ask questions, seek feedback, and are open to being wrong—because that's how you grow. Ego has no place in innovation.
Dignity in Every Interaction
Whether you're a first-time freelancer or a seasoned entrepreneur, we treat everyone with the same respect. We deal justly, respond kindly, and never compromise on character.
Words Matter
We believe language carries weight. From our emails to our UI copy, we strive for tone that's respectful, clear, and uplifting—never manipulative or condescending.
The Journey
Before the AI, before the platform—there were three friends, a few side hustles, and a shared frustration with how hard it was to get paid for doing good work.
Our Timeline
Lazim builds his first PC and starts coding
A self-taught programmer, Lazim gets obsessed with software and starts building early projects - including his own PC, bots to win limited edition shoes and a website for his local mosque.
Samer gets his first drone
Samer begins filming local events and businesses, selling videos to cover the cost of the drone. A side hustle is born.
Umayair learns Photoshop
While studying medicine, Umayair teaches himself design and starts selling posters and menus to local restaurants.
Graduation and Grit
All three graduate - Samer from LSE, Lazim from UCL, and Umayair from KCL as a Doctor. They keep their side hustles going to make extra income.
Samer starts working at a startup accelerator
Samer begins learning how startups actually scale - lessons that will prove crucial in what comes next.
Samer tries B2B sales (and hates it)
The sales world feels outdated, robotic, and soulless. But it sparks an idea…
Odjo is born
We launch Odjo.co.uk, a platform to help people find skilled, local freelancers. It connects tutors, photographers, designers, and more.
85 freelancers join Odjo
The platform gains traction. But every freelancer says the same thing: 'We just want more work.'
The Pivot: From Marketplace to Sales Engine
OdjoAI is born
The idea hits Samer at 2am. Instead of being found on a platform, what if freelancers could go out and find clients—with AI doing the heavy lifting?
First Demo
We build the first working version of OdjoAI. It scrapes websites for contacts, generates custom emails, and helps freelancers actually follow up.
First 10 Customers
Photographers, designers, and startups start using OdjoAI—and loving it.
100 Customers
OdjoAI hits a major milestone. A hundred businesses are now using our tools to generate leads, track responses, and close deals.
Why We Exist
No Marketing Degree Required
Because it shouldn't take a marketing degree to find clients. Tech is changing - make sure you're not left behind.
Focus on What Matters
Businesses exist to serve customers. We help you reach them. Find customers in minutes not months.
Talent Deserves Opportunity
You're a talented business owner. You deserve to be paid for your skills. We help you get find customers and get paid.
OdjoAI is here to help you get more customers and grow your business.
Join Us on Our Mission
We're dedicated to helping your business thrive by making it easier to find new clients and build lasting relationships.